Understand
Start with the problem, the people using the product, and the constraints around it.
Independent product studio in Buenos Aires
Stranyer is an independent product studio led by Josh. Product direction, design, and development stay in one conversation, from the first sketch through the build.
Selected product work and capabilities
About the studio
Stranyer is led by Josh in Buenos Aires. Product direction, design, and development stay close, so decisions happen faster and the original idea survives the build.

How we work
Start with the problem, the people using the product, and the constraints around it.
Turn what was learned into a clear direction and decide what deserves to be built. Design and development happen together, so the idea stays intact in the working product.
Test the real experience, ship it responsibly, and leave the product ready for what comes next.
Our services
Product direction. Clarify who the product is for, why it should exist, and what is worth building first.
Explore product directionUX and interface design. Turn real workflows into interfaces that feel clear, considered, and ready to build.
Mobile products. Build mobile products around real routines, edge cases, and platform behavior, not just attractive screens.
Explore UX / UI designWordPress & WooCommerce. Build custom WordPress sites, WooCommerce stores, plugins, and admin tools, with headless setups where they fit.
Websites and web apps. Design and build websites, dashboards, and web products that are fast, responsive, and ready for real use.
AI-powered systems. Use AI where it saves real time or makes the product more useful. Skip it where it does not.
Explore WordPress servicesSelected work
Brand · App · Website
A trusted marketplace for pet care, built for Argentina.
WordPress plugin / Performance
A practical toolkit for a lighter, faster WordPress site.
Commerce / Store OS / Prototype
A storefront and operating system for independent drinks brands.

WordPress plugin / Admin experience
A clearer workspace for the people running a WordPress site.
Why Stranyer
A focused studio keeps decisions close to the work. Strategy, design, and development meet in one practical process.
The person shaping the work stays close to every important product and implementation decision.
What looks right and what works right are solved in the same conversation.
Time goes into the parts that can change the product, not a larger presentation deck.

In practice
Product direction carries through the interface and build, so early decisions stay useful.
STUDIODesign is tested against real flows, edge cases, and the constraints of delivery.
PROCESSA focused scope makes the next release clear instead of leaving a long wish list.
DIRECTIONFor Bualky, profile context, clear prices and live service updates help owners make confident decisions.
BUALKYJust Admin It brings publishing, media and site administration into a consistent WordPress workspace.
JUST ADMIN IT · PLUGINClean systems and maintainable code make each release a useful foundation for the next.
BUILDFAQ
It depends on the product and how much is still unknown. A short first conversation leads to a clear scope, price, and recommendation before any commitment.
A focused website can take a few weeks. A product or marketplace takes longer. Larger projects are split into useful releases so progress stays visible.
Stranyer is an independent studio led by Josh. Strategy, design, and implementation stay close to him, with specialists joining only when the work genuinely needs them.
Yes. Most projects go from product direction through production code, keeping the final experience close to the original idea.
You do. When the project is complete and paid for, the agreed design files, code, and production assets are yours.
Contact
A short note is enough. Josh will review it, ask the useful questions, and suggest a clear next step.

The form opens your email app with the details filled in. Prefer writing directly? hello@stranyer.com